Top 5+ Best WooCommerce Variation Plugins 2020


Are you finding a good way to improve the shopping experience for customers in your WooCommerce store? One of the best methods that you can apply to increase user experiences is by using Woocommerce variation swatches. Luckily, basic product variables are available in WooCommerce. However, if you want to expand with other attributes, you need to install a WooCommerce variation plugin while building your eCommerce website. In this article, we are giving you the overall understandings of WooCommerce variation swatches and presenting the top best WooCommerce product variation plugins.

What is WooCommerce variation swatches?

Product variation swatches for WooCommerce enables store owners to include various product attributes such as color, size, type, etc. for customers to select while shopping on their online shop. It can give customers better shopping experiences and improve conversion rate for your eCommerce site.

By default, WooCommerce supports simple variations that allow store owners to include some basic attributes to their product. But if they want to provide the customers with more options and better shopping experience while shopping on their eCommerce sites, they need to upgrade to premium WooCommerce variation swatches plugins. Below is the collection of the most popular and best WooCommerce variation plugins rated by users.

Top best variation plugins for WooCommerce

Variation Swatches for WooCommerce by Emran Ahmed

Rating: 4.9/5 (324 reviews)


The first option in the collection is Variation Swatches for WooCommerce created by Emran Ahmed. This is considered one of the most functional plugins allowing shop owners to display products with multiple options such as radio images, colors, and labels when customizing WooCommerce single product page.

Besides, the plugin supports the quick view feature that allows customers to have a quick view of your product without going to the product page. If you’re using WooCommerce themes that offer Quick View option such as Woostify, you don’t need to hassle to load color and image swatches for variable product attributes in quick view separately.


In the free version of this WooCommerce variation swatches plugin, in addition to creating size, brand, image, color, and label attributes, you can change the shape style Rounded or Circle. Moreover, it allows you to personally write your own CSS to maximize and personalize your variations based on your requirement.


To unlock some more perfect attributes in the category, catalog, store, archive, and shop pages, you need to upgrade to the premium version of this plugin starting at $49 per site. With this plugin, you are also allowed to display a single selected attribute on the same pages.

Variation Swatches for WooCommerce by ThemeHigh

Rating: 5/5 (10 reviews)


Standing in the second position is the WooCommerce Variation Swatches plugin built by ThemeHigh that lets you add swatches for variable product attributes in your WooCommerce store and comes with 3 different styling options namely color, image, and text label.


It enables you to add swatches for globally and locally added terms, cross or blur the out of stock, or not available variations. Furthermore, you can also enable a tooltip on hover for your variation swatches.


All features above are offered for free. But if you want more powerful features, you need to install the advanced version of this WooCommerce plugin starting at $39 per site. It lets you show the product attributes as Radio buttons and provides you with individual attribute settings for you to override the global WooCommerce variation swatches settings. Besides, you are able to customize various individual swatches such as icon width, height, roundness, color on hover, border color, and color of selected swatches. Plus, you can choose to turn on an out-of-stock label and show the items’ quantity per variation left on both single product page and shop pages to inform the shortage, instead of hiding it.

Product Variations Swatches for WooCommerce by VillaTheme

Rating: 5/5 (14 reviews)


The third option in the list of best WooCommerce variation swatches plugins is the plugin created by VillaTheme. This is a professional plugin that enables you to display and choose various attributes such as colors, buttons, images, variation images, radio for variations products.


Shop owners can convert any variations dropdown type into swatches with a couple of clicks, that helps the customers observe and find the products they need more easily, quickly, and visually.

Moreover, thanks to the plugin’s own swatches setting, you are able to quickly customize all WooCommerce existing global attributes, including enabling search bar attribute, setting display style as Horizontal or vertical, displaying global attributes in 5 types namely Button, Color, Image, Variation Image, Radio, showing swatches profile, showing/hiding product list, and editing terms of global attributes.


The plugin is offered both free and paid versions. The advanced version, providing users with more interesting features, is priced at $17 for a regular license.

WooCommerce Attribute Swatches

Rating: 4.8/5 (35 reviews)

This WooCommerce Attribute Swatches plugin made by IconicWP helps you improve customer’s shopping experience with a variety of swatch types namely colors, images, text, and radio buttons, and let them displayed on product catalogs and archive pages.

You can choose the style that fits your needs, your audience, and your products. You can use the same type of attribute swatch throughout your entire site, or pick and choose to suit each individual product.

With this plugin, you can improve product filters in many ways by using your visual and text-based swatches within the product filter widgets. You can provide customers with a visual way to sort and filter products, enhance the filter appearance and style, and offer a live preview for various options on any product.

An outstanding feature of this plugin is that it enables you to customize price points or fees for certain attribute variations. It means that you are able to create complex pricing structures for variable products by increasing or decreasing the price based on the chosen product options.

The plugin offers a 14-day free trial. After using the trial, you have to pay $79 if you want to continue using the plugin on your WooCommerce store.

Variation Swatches and Photos

Rating: NA

WooCommerce variation swatches and photos plugin developed by Lucas Stack is a useful extension that allows store owners to turn simple dropdown fields on variable products into WooCommerce Color and Image Swatches.

You can create a much visual view on any product by using color and image swatches to display variable attributes of a product such as style, size, pricing, and any other aspect that classifies your products.


The user-friendly interface of such a plugin allows you to define colors and images at the product and the attribute levels. This is a premium plugin that offers users free updates and premium support at the price of $99.

In comparison with other solutions in this collection, this plugin seems to unworthy because it offers most basic functionality with an expensive cost. It may be somehow unreasonable. However, many users still tend to choose such plugin. Since this plugin is officially made by the WooCommerce team so it has seamless integration with WooCommerce.

Final Thoughts on WooCommerce variation plugins

Online shoppers appreciate visual representations of product attributes and prefer to purchase items with various options. WooCommerce variation plugins are great tools for helping store owners present a professional and clean look for their customers. This dramatically enhances the shopping experience for customers and boost the sales of your WooCommerce store. Hopefully, with this article, you can find a suitable variable product plugin for your WooComerce store.

Please let me know if you have any questions or recommendations by leaving a comment below.

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