5+ Best Free Product Description Generators

With modern technologies, there is hardly a person who does not use online stores to order goods or services or make other purchases that can ease their lives. People order everything from groceries to house helpers daily. Of course, the market is full of alternatives, and every proposal has to be original to hook potential customers and keep them there forever.

It is no secret that much effort is needed to present a product perfectly, but even more effort is needed to make it unique and catchy for a newcomer. Thus, product description generators have hit the scene. In this article, we will take a look at what product descriptions are in different spheres and why these are essential for businesses that want to become well-known and get new clients all the time. You will get a list of free tools that can help you create product descriptions with ease and meet your potential customers’ needs.

What Is a Product Description and Who Needs It?

First, let’s understand what a product description is and what goals it carries. A product description is a piece where a company presents what it offers and provides all the features, benefits, and key specifications of a certain item. The main idea is to inform potential customers, highlight the product’s value they can benefit from, and encourage them to make a purchase. Today, many companies use AI tools to write these pieces, but there are still a lot of requirements that specialists put forward concerning such writing assistance. For example, using a plagiarism checker is essential to make sure the description is unique because platforms like Google do not appreciate copy-pasted content and can ban the page, which can affect the entire trustworthiness of the company. Well, if you are wondering who may need these product descriptions, here are some of the examples for you to review.

●       ​​eCommerce businesses. One of the first questions businesses face is, “How can we make our product and website stand out from the crowd?” Online retailers use product descriptions to showcase their items without a physical store. Well, it is really hard to make a client like the product if he/she can’t sense it. Thus, a profound and informative description is a must!

●       Manufacturers. Companies that produce goods and want to distribute them to their partners have to provide strong descriptions to convince these partners that their products deserve to be on their shelves.

●       Digital marketers. In the IT sphere, professionals working on campaigns or SEO strategies also use descriptions to drive traffic and conversions.

●       Freelancers and content creators. These are independent writing professionals who create content for brands, and they often include product descriptions as part of their services. Well, many companies still prefer human writers to AI creators, especially those who run well-known companies and have already earned a good reputation among customers.

The Importance of Product Description

We have already touched on this question in this or that manner, telling you that product descriptions directly influence the clients’ interest and their intention to place their order with a certain company. If you are opening a new company and need to present your products but have no idea how to make them professionally, we highly recommend you take a look at strong examples of landing pages to see what makes clients click “Buy.” In particular, product descriptions have several functions that you should pay attention to, and we have gathered the most important ones here for you.

●       Product descriptions can improve conversion rates. A clear and engaging description can help customers understand the product and its key benefits. As a result, they will be more likely to make their purchases.

●       Descriptions can build trust. Remember that well-written descriptions always highlight features, benefits, and use cases that make a brand appear professional and credible to potential clients.

●       Well-thought descriptions can improve SEO optimization. Optimized product descriptions can even improve search engine rankings, driving organic traffic to product pages. We’d like to add that each item needs a unique description that contains appropriate keywords that can help your business appear on the first lines of search results.

●       Product descriptions reduce returns. If you provide accurate and detailed information about your products, this can help users set clear expectations as well as minimize customer dissatisfaction and product returns.

●       Descriptions can support branding. If you use unique and consistent descriptions, these can contribute to a cohesive brand voice and, as a result, strengthen the business’s identity.

5 Product Description Generators for Free

We promised to provide you with top free AI product description generators that can help you complete hooking pieces to present your items to the audience. Well, take a look at this list, read how you can benefit from each alternative, and choose the one that meets your needs perfectly. Unfortunately, these tools are not entirely free, but their trial or gratis versions definitely deserve your attention!

#1. Jasper AI

Looking for a professional tool that creates polished, SEO-optimized product descriptions tailored to different platforms and audiences? Jasper AI is just what you need! It supports 29+ languages and lets users adjust the tone and style of the copy. Unfortunately, this is not a completely free tool, yet Jasper offers a free trial with limited word credits to explore its features. The subscription plans start at $49/month. With them, you get unlimited access to advanced features like bulk content generation, team collaboration, and extended outputs. The customization options the tool offers make Jasper ideal for businesses looking to craft professional and engaging descriptions without putting much effort into it.

#2. Copy AI

Copy AI is another tool that can come in handy when creating product descriptions. It specializes in composing quick, high-quality product descriptions based on AI-driven templates. The free version offers 2,000 words/month, providing core templates for writing basic descriptions. Paid plans, in turn, start at $36/month and unlock unlimited word generation, team collaboration tools, and various templates for scaling businesses. Its user-friendly interface and features make Copy AI stand out among other tools. Whether you’re crafting descriptions for a small shop or managing a large marketplace, Copy AI can adapt to meet your personal needs.

#3. Rytr

Today, Rytr is one of the most accessible tools on the market, yet a highly user-friendly AI tool that generates creative, engaging product descriptions in 30+ languages. The free plan allows users to generate up to 10,000 characters per month with access to basic tools. Paid plans start at $9/month, offering unlimited character generation, priority customer support, and an integrated SEO analysis feature. Sounds great, right? If you are on a budget but still need professional assistance, Rytr’s simplicity, adaptability, and low-cost options make it a great choice!

#4. Copysmith

Copysmith is directly designed for eCommerce businesses. The tool is targeted at users who want to place their goods in the most well-known markets. It offers specialized templates for Amazon, Shopify, and other reputable platforms. The tool provides a free trial with basic features, but with a subscription plan starting at $19/month, you can gain access to bulk content generation, SEO integrations, and advanced collaboration tools. Copysmith’s standout feature is its ability to cater to large-scale content creation needs, making it perfect for online retailers managing extensive inventories.

#5. Writesonic

Meet the last but not the least option on our list, Writesonic. The tool offers a comprehensive AI-powered platform to create engaging and SEO-friendly product descriptions. The free plan includes ten credits, sufficient for generating short descriptions. Well, the subscription plans begin at $19/month and provide you with premium features such as long-form content, advanced SEO tools, and integrations with various marketing platforms. Writesonic’ is a reliable choice for businesses across industries. Its interface and ability to cater to both short and long-form content needs make it especially beneficial for businesses looking to optimize their content marketing strategies effectively and at scale.

Tips to Get the Most Out of Product Description Generators

If you are a newbie, you are more likely to have hundreds of questions in your head for now. From how to use product description generators to whether it is legal to get such assistance, these are the issues you may worry about. Take a deep breath and take a look at the tips we have highlighted for you below that can help you come up with strong results and get the most out of such tools’ assistance.

✅      Define your target audience. The main goal is to create descriptions that resonate with your potential clients’ needs. So, the very first step is to clearly outline who your customers are and what preferences they have.

✅      Provide specific information. Mind adding detailed information about your product, such as features, benefits, and use cases, to help the AI tool generate accurate and compelling content that will be fully customized for your items.

✅      Choose the right tone. Depending on your audience, it is also important to select the right tone (formal, casual, or persuasive) that will align with your brand’s voice and appeal to your audience simultaneously.

✅      Utilize built-in templates. Many tools offer pre-completed templates to structure your descriptions effectively.

✅      Optimize for SEO. To boost your visibility on search engines, don’t forget to include relevant keywords in your product descriptions. There are a lot of tools that can help you get the actual search results in a few clicks.

✅      Highlight unique selling points. This idea should run through your descriptions like a red thread in order to show your uniqueness.

✅      Experiment. Test various descriptions to identify what works best for conversions.

✅      Check for plagiarism. Make sure the generated descriptions are original; remember that the cost of plagiarized content can be too high for your business.

✅      Edit and customize. Do not fully rely on AI helpers; always review the composed content.

✅      Focus on benefits over features. Remember that clients want to know how they can benefit from your product, but they are not really interested in its praise. Highlight how it can solve problems.

✅      Include a call to action. Don’t hesitate to end descriptions with phrases encouraging customers to take the next step and buy or learn about your item.

✅      Add multilingual options. If you are targeting clients from different countries, ensure that your products have appropriate descriptions.

✅      Use visuals. You can pair descriptions with high-quality images or videos to help customers better understand the product.

✅      Monitor and improve performance. Finally, you should always analyze sales data and customer feedback to refine the descriptions for higher conversions.

We hope this article was useful for you, and now you know what to pay attention to if you want to start your own business. Try the presented tools and choose the one that will suit both your needs and financial opportunities. In most cases, free versions provide all the essential features needed for fresh businesses; just give them a try! Good luck!