Bigcommerce vs WordPress: A Complete Comparison

bigcommerce vs wordpress

Choosing the right platform for launching or expanding an online business is crucial for success. BigCommerce vs WordPress, each with distinctive features and capabilities, offers varied options for entrepreneurs and businesses. This comparison will help elucidate which platform might best suit different business needs, emphasizing ease of use, flexibility, and scalability.

The decision between BigCommerce and WordPress impacts every aspect of online operations, from website design to transaction processing. Thus, understanding the strengths and limitations of each platform is vital for optimizing performance, enhancing customer experience, and maximizing profits.

Bigcommerce vs WordPress: An Overview 


bigcommerce vs wordpress

BigCommerce is a leading cloud-based eCommerce platform designed to let anyone set up an online store and sell products. It provides a comprehensive suite of tools to manage sales, marketing, and analytics, all without the need for extensive coding knowledge.

BigCommerce shines with its array of built-in features that facilitate seamless management of an online store. Users benefit from various integrations, high-level security features, and extensive customer support. However, the platform may involve higher costs and less flexibility compared to more open solutions like WordPress, which might deter some users.


WordPress, initially popular as a blogging platform, has evolved into a powerful content management system (CMS) thanks to its versatility and large ecosystem. By installing plugins like WooCommerce, WordPress transforms into a fully functional eCommerce platform suitable for businesses of all sizes.

“The strength of WordPress lies in its incredible flexibility and vast community support” says Alex Taylor, Head of Marketing at CrownTV. Users can customize their sites extensively and choose from thousands of themes and plugins. However, this openness can also pose challenges such as potential security risks and the need for regular updates and maintenance, which might overwhelm some users.

Bigcommerce vs WordPress: Detailed Comparison 

E-Commerce Capabilities

When comparing eCommerce capabilities, BigCommerce and WordPress with WooCommerce serve distinct market segments. BigCommerce offers a robust, all-in-one solution with various out-of-the-box features designed for users who prefer a comprehensive, managed service. This includes diverse payment gateways, advanced security protocols, and scalability options that accommodate growing business demands.

Conversely, WordPress, when enhanced with WooCommerce, provides a highly customizable platform that thrives on its expansive plugin system. This adaptability allows for detailed modification of store functionality and design, catering to specific business needs. However, it requires more hands-on management and a careful approach to performance optimization, particularly as store traffic increases, says Anila Lahiri, Chief Marketing Officer at Ein Search.

Verdict: BigCommerce excels with comprehensive e-commerce features, while WordPress offers flexibility but requires plugins for robust functionality.

Customization and Flexibility

BigCommerce offers a significant level of customization through its theme marketplace and advanced CSS and HTML editing capabilities. Users can tailor their online stores to match their brand aesthetics and customer needs, although the customization depth is somewhat confined within the boundaries set by the platform’s core functionality. This structure ensures users have enough flexibility while maintaining system integrity and upgradeability.

WordPress stands out significantly in terms of customization due to its open-source nature. With WooCommerce, users can manipulate nearly every aspect of their e-commerce experience. This includes full control over the website’s design, functionality, and even the underlying code. The vast array of plugins available allows businesses to add custom features ranging from SEO tools to advanced marketing analytics without limitation. According to Jeff Romero, CEO of Octiv Digital, WOrdPress is ideal for those with specific or unique business requirements.

Verdict: WordPress provides unparalleled customization options, while BigCommerce offers a more structured approach suitable for non-technical users.

User Experience and Design

User experience and design are paramount in e-commerce, as they directly influence conversion rates and customer retention. BigCommerce provides a variety of professionally designed, responsive themes that are optimized for various industries. The platform’s themes are designed to ensure a smooth shopping experience across all devices, which is crucial for attracting and maintaining a broad customer base, Jessica Shee from iBoysoft says.

Conversely, WordPress offers unparalleled possibilities with thousands of themes available, many of which are specifically optimized for WooCommerce such as Woostify. The open nature of WordPress means that practically any desired user experience can be created, assuming one has the design and development resources. However, achieving a high level of polish and maintaining a seamless user experience across various devices can require significant effort and expertise, which might necessitate hiring professional designers and developers.

Verdict: BigCommerce offers intuitive design and user-friendly experience, whereas WordPress provides flexibility but requires more effort for optimization.

Security and Reliability

Security is a cornerstone of any e-commerce platform. BigCommerce provides robust security features, including automatic updates and backups, which ensure that security standards are maintained without manual intervention. The platform complies with various security standards like PCI DSS to protect online transactions and customer data. Additionally, BigCommerce’s hosted solution means that uptime is managed and optimized by the provider, offering reliability without the need for constant monitoring by the user.

WordPress, while powerful, requires more active management of security. Being open-source, it is essential to regularly update both the core software and any plugins to safeguard against vulnerabilities. The reliability of WordPress sites can vary significantly based on the hosting solution chosen. According to Andy Fryer, Co-Founder of Easy Signs, regular maintenance and strong security protocols are crucial, especially when using WooCommerce, to maintain high uptime and protect against data breaches.

Verdict: BigCommerce ensures security and reliability with built-in features, while WordPress relies on third-party plugins for enhanced security measures.

Pricing & Cost 

The cost structures of BigCommerce and WordPress vary significantly. BigCommerce offers tiered pricing plans, which include hosting, security, and access to their support team. These plans scale with the size of the business, which means that as your business grows, so do your costs. However, these costs are predictable, and the comprehensive nature of the service minimizes the need for additional spending on technical support and development.

WordPress itself is free, but running an eCommerce site on this platform typically incurs costs such as hosting, theme and plugin purchases, and potentially significant expenses for custom development and ongoing maintenance. According to Daniel Foley, Co-founder at Assertive Media, while initially, WordPress may appear to be a more economical option, the long-term costs can vary greatly depending on the complexity of the site and the level of customization required.

Verdict: BigCommerce offers transparent pricing with inclusive features, whereas WordPress can be more cost-effective but requires additional expenses for eCommerce functionality.

Community and Support

Both platforms boast strong support systems and vibrant communities. BigCommerce provides 24/7 customer support through various channels, including phone, email, and chat, which is especially beneficial for businesses without in-house technical support. The BigCommerce community also offers forums, blogs, and other resources to help users maximize their platform use. BigCommerce is a great choice for large enterprises, Alex Miningham, CEO of Breakout says.

WordPress has one of the largest online communities, with extensive forums, detailed guides, and a vast array of learning resources that are easily accessible. Moreover, due to its popularity, it’s easy to find developers or experts who can offer assistance or create custom solutions. However, the decentralized nature of support means the quality can vary, and finding the right help might take time.

Verdict: WordPress boasts a vast community and extensive support resources, while BigCommerce offers dedicated support tailored to eCommerce needs.

Case Studies and Real-World Usage

BigCommerce has numerous success stories across various industries, from emerging startups to established brands. These case studies often highlight the platform’s ability to scale quickly and manage large volumes of sales without compromising performance. For instance, companies like Skullcandy and Ben & Jerry’s have effectively utilized BigCommerce to power their online stores, benefiting from its robust features and reliable infrastructure.

WordPress, used with WooCommerce, has also enabled countless businesses to thrive online. It’s particularly popular among boutique shops, independent retailers, and those requiring a high degree of customization. Success stories range from small artisan businesses to large enterprises like Singer Sewing Machines, showcasing the platform’s flexibility and wide-reaching capabilities.

Verdict: BigCommerce showcases successful eCommerce ventures, whereas WordPress demonstrates versatility across various industries with customization.


The comparison between BigCommerce and WordPress highlights distinct differences and significant similarities. BigCommerce offers a more contained, secure, and easy-to-use environment, ideally suited to businesses that prefer a comprehensive, all-in-one solution. WordPress, with WooCommerce, provides unparalleled flexibility and customization potential, suited to those who need a tailored solution with specific functionality.

Choosing the right platform between Bigcommerce vs WordPress depends on the specific needs, technical capability, and long-term vision of the business. Both platforms have proven track records and substantial support systems, making them worthy of consideration. Businesses are encouraged to delve deeper into each platform’s offerings to determine the best fit for their online operations.

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