Email subscriptions are also essential in every business if they want to extend. However, few people are willing to give you their email addresses without any incentive, even if they like your brand as email belongs to a very personal aspect.
So if you’re stuck in growing your email list, creating a compelling lead magnet is a great idea. In this article, we are sharing with you how to build a lead magnet for eCommerce stores, which helps grab more email subscribers.
- 1. What is lead magnet?
- 2. What makes lead magnet effective to get more email subscribers?
- 3. Top 5 great lead magnet ideas and examples to grow email list
- 4. How to set up lead magnet delivery for eCommerce
- 5. Optimize lead magnets for WooCommerce to grab email subscribers more effectively
1. What is lead magnet?
A lead magnet is an offer such as a content piece, gifts, free products/ services, or other values that you can promote to prospective customers in exchange for their email addresses or other contact information (locations, phone numbers, etc). This method can help your potential customers follow and receive your notification quickly and easily, which benefits both store owners and clients.
2. What makes lead magnet effective to get more email subscribers?
The most successful lead magnets for eCommerce will target a real specific problem to specific audiences. It is believed that the more your magnet is customized to your audience, the better the result it brings about. Therefore, instead of offering general audiences a generic piece of content, you should prepare a focused solution to an urgent real specific problem that is consumed quickly and easily, and suitable for the target receivers.
Compare 2 lead magnets for eCommerce below:
“DO YOU LIKE SALE OFF?” and “GET 30% OFF FOR EACH ITEM“
The second lead magnet will definitely be preferred because it is more specific. Customers can easily receive the information directly without thinking at all and may type down their email address immediately if they like your brand.
2.2. Instant & High Value
An ideal lead magnet needs to be instant, which means that the receivers have to wait no time at all to digest the message. Because not only do they want immediate delivery, but they also want to make use of them instantly.
If your lead magnet can meet these requirements, you will be building an email list in no time. It is easy to understand why a discount coupon or a short useful piece of information will outperform the longer formats of lead magnet such as e-books requiring a long time to consume, or webinars scheduled in the near future.
Moreover, your lead magnet should also have both high perceived and high actual value. If the visitors don’t find your lead magnet valuable for them, I am sure that they will ignore it and leave your site immediately. Hence, depending on your industry, you’d better prepare high valuable lead magnets appropriate with most of your niche audiences, and available for them to use right after they receive.
2.3. Unique Selling Proposition
When it comes to building an email list for online stores with lead magnet, you need to include in your lead magnet the outstanding features or reasons why your audiences should go for your products instead of your competitors’. This step is not easy but if you are successful, you can significantly grow your email list as well as enhance loyal customers for your eCommerce store.
3. Top 5 great lead magnet ideas and examples to grow email list
Below are 5 best lead magnet ideas for eCommerce and the reason why such lead magnets are considered to have well performance and bring about high effectiveness to your WooCommerce store.
3.1. Discount Coupon
Most people love sale-off, especially the great deal. So hooking your prospects by offering discount coupons when they come to your eCommerce site will works efficaciously in terms of getting their email address and even affecting their buying decision.
There are 2 ways for you to apply discount coupons, namely percentage-based discount and fixed amount discount. An easy trick to keep in mind when deciding to choose which type of discount for a specific product is the rule of 100. If your item is less than $100.00, use a percentage discount; if higher, go for the fixed amount discount. This is a proven psychological trigger that will result in the highest perceived value for your customers.
3.2. Discounted/ Free Shipping
An indispensable method to grow your email list is to provide potential customers with discounted or free shipping.
I am sure that most buyers like shopping online but hate shipping costs very much regardless of whether that cost is low or even trivial. Therefore, offering customers free shipping or a little cut-down on shipping cost will certainly significantly attract their attention and easily grab their email address.
3.3. Daily Deals
Another high-value lead magnet idea to convince new visitors to leave their email address in your online store is to offer daily deals which are considered the “gold hours” to shop for a day. And as I said above, most people love sale-off; therefore, creating a lead magnet to send customers daily promotions will successfully to grow your email list. These daily deals also help to promote sales because they will leave the feeling of FOMO (fear of missing out) on visitors and positively affect their purchasing decision.
3.4. Free Gifts/ Giveaways
Delivering free gifts or giveaways is a totally free way to enrich your email list. In this method, store owners have to deliver free valuable products or services without shipping requirements, such as e-books, tutorials, downloadable content, printable PDFs, etc to those who are interested in their brand and leave email addresses on their eCommerce site. This is particularly suitable for the digital eCommerce store.
Besides, vendors can enhance the effectiveness of these forms and stimulate participants to share by offering additional entries for each social share.
Samples or the trial-size items which are often physical products, especially those which are bought regularly, are also a powerful lead magnet to grow the email list for your WooCommerce store.
In this method, store owners have to send samples to the leads freely or for those who make a purchase. This strategy works particularly well because samples can easily illustrate immediate gratification to your audiences.
4. How to set up lead magnet delivery for eCommerce
In this part, we will instruct you how to build a lead magnet for eCommerce stores. Once choosing a good lead magnet idea for your store, you need to create and implement it right away.
4.1. Use Pop-ups/ Lightboxes
However, to get the highest conversion rate, you should create lead magnets for eCommerce in the form of pop-ups. Many marketers may think pop-ups will annoy visitors and make them uncomfortable when they are on your site. However, that is not completely true. There is an exit-intent pop-up form which only appears when a visitor is about to leave your site. Therefore, you can collect visitors’ email addresses without interrupting them to experience on your eCommerce website.
4.2. Build up lead magnets for eCommerce
Most of the popular list building tools can create an exit-intent form, and using one could help you make the most of your lead magnet. In this article, we are introducing you how to create a lead magnet in the form of an exit-intent pop-up with Poptin, the best free exit-intent popup builder & lead generation platform for your WooCommerce site.
Using Poptin, you can create beautiful exit-intent popup and advanced targeting triggers to convert more visitors into leads, subscribers, and sales
in less than 2 minutes with ease.
To create an exit-intent poptin, you should follow 3 steps below:
1.Selecting a template
After registering, you are driven to the Template process immediately. First, clicking into Lightbox, then choosing the templates you like most.
After that, you need to fill in your campaign’s name and your eCommerce website to start customizing.
2. Designing your pop-up.
Now, you are in the second step: Design. Here, you are allowed to easily design, edit, and configure the popup form as you want without any hassle. This plugin does not require any sophisticated design or code experience.
3. Choosing the display rules.
Right after finishing the design process, you can set up an exit-intent popup in the Display rules section.
On the Display Rules page, you choose the Display on exit intent under Display triggers to complete building an exist-intent popup that will show up the lead magnet whenever a visitor wants to leave your site. In this section, you can also customize other settings like the display on devices, page targeting, and display frequency.
The last step is to Publish your exist-intent popup.
5. Optimize lead magnets for WooCommerce to grab email subscribers more effectively
To boost the conversion rate of your lead magnets for WooCommerce, you should consider the notes as follows:
5.1. A/B test the lead magnet
The best way to figure which lead magnet performs best is to deliver different lead magnet forms. First, you need to try many types of offers to know which attracts your visitors most. Moreover, you have to make sure that you’re prioritizing the things that really matter. This means you need to dive into your website data and understand which pages people visit the most and which are your key lead generation pages. Plus, your headlines and content are also need testing to obtain the highest conversion rate.
5.2. Optimize the lead magnet form
Below are some key factors that you should notice to get more conversions for your lead magnet.
- Clear writing: If people don’t know what you’re offering them, they won’t convert. Avoid marketing-speak, and don’t try to write clever puns until your offer is crystal clear.
- Natural language: Speak simply. Write plainly. Avoid using a lot of jargon, and sound conversational. The more easily understood your lead magnet is, the better the result it brings about.
- Benefits: What you offer must be valuable and you have to tell them how your lead magnet will benefit them.
- Emotion: Powerful content needs to reflect emotion. Your lead magnet solves a burning pain for your audience. Make sure your copy reflects the pain of your audience and show your sympathy and make them feel like your lead magnet can solve their trouble.
- A call to action: In your magnet, there must be a well- designed CTA button for your visitors to clearly understand what they can do with it and how it benefits them. An appealing CTA button should be clear and specific to demonstrate your purpose and have outstanding color enough and suitable for the design.
5.3. Create content-specific/ content-upgrade lead magnets for WooCommerce
It may take you much time to implement this method, but it’s been proven to offer the most impressive performance.
You need to prepare different lead magnets on different pages to make your lead magnets more relevant and closer to what your visitors expect. These single-page specific lead magnets are called content-upgrade.
For example, when visitors come to the product page, you may offer them discount coupons or free shipping; when they are on the blog page, a lead magnet about tips, tutorials, or content related to the product you sell may work better.
Final Thoughts on Building a Lead Magnet for eCommerce to Get More Email Subscribers
In conclusion, lead magnets for eCommerce are ideal methods to appeal more leads.
It is not difficult to learn how to create a lead magnet for eCommerce, but the difficult step is to make it powerful and effective to turn your visitors into prospects and keep the audiences engaged with your newsletters after they give you their email address.