WooCommerce Abandoned Cart Email: 13 Best Examples & Practices

WooCommerce Abandoned Cart Email

In today’s competitive eCommerce landscape, recovering abandoned shopping carts has become a top priority for online businesses. WooCommerce, one of the most popular eCommerce platforms, offers a powerful solution to tackle this challenge through its abandoned cart email feature. By sending targeted and persuasive emails to customers who have left their carts behind, WooCommerce enables you to re-engage potential buyers and boost conversion rates.

However, crafting effective abandoned cart emails requires careful consideration of various factors, including timing, personalization, and compelling content. This article will explore the best examples and practices for WooCommerce abandoned cart emails, providing valuable insights to help you reclaim lost sales and optimize your eCommerce strategy.

What is a WooCommerce Abandoned Cart?

A WooCommerce abandoned cart is an online shopping scenario where a customer adds items to their virtual cart on a WooCommerce-powered website but fails to complete the purchase. The abandoned cart feature in WooCommerce allows you to automatically capture and track these instances, providing an opportunity to re-engage with potential customers and recover lost sales.

When a customer abandons their cart, WooCommerce enables you to send targeted emails or notifications reminding them of the abandoned items, enticing them to return and complete the purchase. This feature helps you optimize conversion rates, reduce cart abandonment, and increase revenue by reconnecting with potential buyers.

Why Recovering Abandoned Carts on WooCommerce is Essential?

Recovering abandoned carts on WooCommerce is crucial for many compelling reasons. Let’s delve into the detailed explanations below:

Revenue Recovery

Abandoned carts represent missed opportunities for sales. By reclaiming these carts, you can recover a significant portion of their lost revenue. It’s like giving a second chance to potential customers who were just a step away from making a purchase.


Compared to acquiring new customers, recovering abandoned carts proves to be a more cost-effective strategy. Since these potential buyers have already shown interest in the products by adding them to their carts, reaching out to them through targeted emails or notifications can yield higher conversion rates at a lower cost. It’s an efficient way to make the most of your existing leads.

Customer Retention

Recovering abandoned carts helps foster customer loyalty and retention. By proactively reaching out to customers who didn’t complete their purchases, you demonstrate your commitment to customer satisfaction. This personalized approach can build trust and encourage customers to return for future purchases, strengthening the long-term relationship.

Valuable Insights

The abandoned cart feature in WooCommerce provides valuable data insights. You can better understand potential pain points in your eCommerce journey by analyzing the reasons behind cart abandonment, such as unexpected costs or a complicated checkout process. With this knowledge, you can make informed decisions to improve the shopping experience.

Personalized Communication

WooCommerce’s abandoned cart emails offer an opportunity for personalized communication with potential customers. This tailored approach allows you to address specific concerns, offer discounts, suggest related products, or provide helpful recommendations. By showing customers that their needs are understood and valued, you can significantly increase the chances of converting abandoned carts into completed purchases.

Competitive Advantage

Effectively recovering abandoned carts gives you a competitive edge. While some competitors may overlook this vital aspect of e-commerce, those prioritizing cart recovery can stand out from the crowd. By capturing lost sales and re-engaging potential customers, you can gain a larger market share and position as an industry leader.

You can take a look at this article to know other reasons why online shoppers abandon their carts.

Why We Should Use Emails to Recover WooCommerce Abandoned Carts?

Using emails to recover WooCommerce abandoned carts offers several advantages and proves to be an effective strategy.

Direct and Personalized Communication

Email allows for direct and personalized communication with potential customers who abandoned their carts. It provides a one-on-one channel to address their specific concerns, offer assistance, and remind them of the items they left behind. This personalized approach increases the chances of re-engagement and conversion.

Automation and Efficiency

WooCommerce allows you to set up automated email sequences for abandoned cart recovery. Once configured, these emails are sent automatically, saving time and effort. The automation ensures that potential customers receive timely reminders without the need for manual intervention. Additionally, using an SPF record checker in WooCommerce ensures your automated abandoned cart emails reach customers’ inboxes by verifying and optimizing SPF records for better deliverability.


Email is a cost-effective method of reaching out to potential customers. It doesn’t require significant investments in advertising or customer acquisition. Sending targeted emails to recover abandoned carts proves to be a budget-friendly strategy with the potential for high returns on investment.

Tracking and Analytics

Emails provide valuable tracking and analytics capabilities. You can monitor the open rates, click-through rates, and conversion rates of your abandoned cart recovery emails. This data helps in evaluating the effectiveness of email campaigns, optimizing content and timing, and making data-driven improvements.

Customization and Personalization

Emails can be customized and personalized based on customer data and preferences. You can include personalized product recommendations, special offers, or discounts tailored to abandoned items. This level of customization enhances the relevance and impact of the email, increasing the likelihood of recapturing the customer’s interest.

Reminder and Incentives

Emails serve as reminders to potential customers about their abandoned carts. By offering incentives like discounts, free shipping, or limited-time promotions, you can provide additional motivation for customers to complete their purchases. These reminders and incentives can effectively nudge customers toward conversion.

WooCommerce Abandoned Cart Email Templates & Examples

When it comes to recovering abandoned carts on WooCommerce, crafting effective email templates is crucial. To provide inspiration and guidance, here are detailed explanations of abandoned cart email templates and examples from popular brands:

Bluebird Botanical

Subject Line: Psst… you forgot something. Extra 20% off your cart.

This email from Bluebird Botanicals serves as a reminder and includes some effective abandoned cart techniques. The email starts by prominently displaying the brand’s logo and tagline, ensuring immediate brand recognition and consistency. It features a discount offer of an extra 20% off the abandoned cart items, creating a sense of urgency and incentive for the customer to complete their purchase.

The email includes an image of the product left in the cart, along with social proof in the form of testimonials from satisfied customers. This helps build trust and credibility. The email also provides a clear call-to-action (CTA) button to encourage the customer to check out. Additionally, it offers assistance by providing contact information for customer support, and addressing any questions or concerns the customer may have.

Pat McGrath

Subject Line: A Message From Your Shopping Bag

Pat McGrath Labs’ abandoned cart email serves as a simple reminder to shoppers about their abandoned product. The subject line immediately captures the reader’s attention by referencing their shopping bag.

The email focuses on the abandoned product, showcasing an understanding that customers may become distracted and forget to complete their purchase. The email design is clean and visually appealing, featuring the product image and description to reignite the customer’s interest. It includes a prominent CTA to encourage the customer to return to their cart and complete the purchase.


Subject Line: Your order status…

S’well’s abandoned cart email emphasizes the brand’s dedication to sustainability and offers more product recommendations. The subject line, “Your order status,” piques the curiosity of the customer, creating intrigue to open the email.

The email showcases a banner highlighting the brand’s commitment to sustainability, reinforcing its values. It then suggests other product options related to the abandoned item, giving customers alternative choices and encouraging them to explore additional products.

Alpha Paw

Subject Line: 🐶 Forget something, In Your Cart?

Alpha Paw’s abandoned cart email stands out with a personal touch and emotional appeal. The subject line features an adorable dog emoji, immediately capturing the reader’s attention and adding a sense of playfulness.

The email appears to come from a human, “Kelly at Alpha Paw,” rather than just the brand itself. This personal touch creates a connection with the reader and adds authenticity. The email features puppy dog eyes and a CTA to return to the cart, leveraging emotion to entice the customer.

It also highlights additional value adds such as free shipping, fast delivery, and a 90-day money-back guarantee. A testimonial from a satisfied dog parent further reinforces trust and credibility.

Tiny Tags

Subject Line: Your Custom Tiny Tags are Waiting for You

Tiny Tags takes a different approach to cart recovery by introducing the brand and showcasing its accolades. The subject line emphasizes the personalized aspect of the product, creating a sense of exclusivity and urgency.

The email invites the shopper to learn about Tiny Tags, highlighting four reasons to shop with the brand. It emphasizes features like laser engravings, press coverage, and multiple ways to contact customer support. This approach introduces the brand and persuades the reader to complete the checkout process to acquire unique custom jewelry.

Luminance Skincare

Subject Line: Forgot something?

Luminance Skincare’s abandoned cart email stands out by saving the shopper’s cart and complimenting the reader. The subject line creates curiosity and prompts the customer to open the email.

The email starts by acknowledging the reader’s impeccable taste and reinforces the brand’s core values, such as being 100 percent organic, vegan, cruelty-free, non-toxic, and sustainably sourced. This helps strengthen the brand’s image and appeals to customers who value ethical and sustainable skincare.

The CTA, “get glowing,” adds a personal touch and aligns with the brand’s messaging. By paying attention to the small details, Luminance Skincare creates a memorable and persuasive email.

These examples demonstrate effective strategies for recovering abandoned carts on WooCommerce. By drawing inspiration from these WooCOmmerce abandoned cart email templates and examples, you can create compelling and effective emails tailored to your brand and target audience.

Remember to test and iterate your email campaigns based on customer response and behavior to continuously improve your abandoned cart recovery strategy.

7 Best WooCommerce Abandoned Cart Emails Practices

Recovering abandoned carts on WooCommerce requires implementing effective strategies to re-engage potential customers and entice them to complete their purchases. Here are seven best practices for crafting compelling abandoned cart emails:

Snag your shoppers’ attention with a catchy subject line

The subject line is the first thing recipients see in their inboxes, so it’s essential to make it catchy and attention-grabbing. Consider using language that creates a sense of urgency or curiosity. For example, you can incorporate phrases like “Don’t miss out on your items!” or “Your cart is waiting for you.” A compelling subject line increases the chances of your email being opened and read, increasing the effectiveness of your abandoned cart recovery efforts.

Segment your cart abandoners to engage them with the most relevant content

Segmentation allows you to target specific groups of cart abandoners with tailored content. Consider factors such as the value of the abandoned cart, browsing behavior, or demographics to create segments. For example, you can create segments for high-value cart abandoners, first-time abandoners, or customers who abandoned after adding specific products. By sending personalized emails that address their specific needs or concerns, you can significantly improve the effectiveness of your abandoned cart recovery efforts.

Consider the timing of your messages

Timing plays a crucial role in abandoned cart email success. Send the first email promptly after the cart abandonment, ideally within the first hour. This immediate follow-up shows your customers that you’re attentive and proactive in addressing their needs. Follow up with additional reminders, spaced strategically over a few days, to stay top of mind without overwhelming the recipient. Experiment with different timing intervals to find the optimal schedule for your audience. Remember to strike a balance between being timely and respectful of their inbox.

Stimulate account creation

Encourage customers to create an account during the checkout process. By offering benefits like saved carts, personalized recommendations, or faster checkout in future purchases, you incentivize them to complete the registration. Account creation not only improves the chances of cart recovery but also enables better customer retention and engagement in the long run. Highlight the advantages of having an account, such as access to exclusive deals or a personalized shopping experience. Make the registration process seamless and user-friendly to encourage customers to take that extra step.

Put signup forms on product pages

Include signup forms or pop-ups on your product pages to capture visitors’ email addresses. This approach allows you to engage with potential customers who haven’t added items to their carts yet. By collecting their information early on, you can send targeted emails even if they abandon their carts later. Offer incentives like discounts, free shipping, or exclusive content to motivate sign-ups. Clearly communicate the value they will receive by subscribing, such as being the first to know about new arrivals or receiving special promotions.

Use live chat

Integrate a live chat feature on your WooCommerce store to provide real-time assistance to potential customers who may have questions or concerns during the checkout process. Live chat enables you to address their queries promptly, offer personalized support, and resolve any issues that may be preventing them from completing their purchase. By providing exceptional customer service and a seamless shopping experience, you can reduce cart abandonment rates and increase the likelihood of conversion.

Offer a wishlist option

Give shoppers the ability to add items to a wishlist or save them for later. This feature allows them to come back and complete the purchase at a more convenient time. Additionally, you can send reminder emails to customers who have added items to their wishlist but haven’t made the purchase yet, reminding them of their desired products and encouraging them to revisit your store. Include a clear call-to-action to view their wishlist in your abandoned cart emails, making it easy for customers to access their saved items and complete the purchase.

By incorporating these best practices, you can optimize your WooCommerce abandoned cart email strategy, increase customer engagement, and maximize the chances of recovering lost sales. Remember to continuously monitor and analyze the results of your campaigns, making data-driven adjustments to improve effectiveness and drive higher conversion rates. With personalized and timely communication, along with convenient features like live chat and wishlists, you can nurture relationships with potential customers and turn abandoned carts into successful purchases.

WooCommerce Abandoned Cart Email: FAQs

Does WooCommerce have an abandoned cart email?

WooCommerce, by default, does not have a built-in feature for sending abandoned cart emails. However, there are plugins available in the WooCommerce ecosystem that can add this functionality to your store. These plugins integrate with WooCommerce and allow you to set up automated abandoned cart email campaigns to reach out to customers who have left items in their carts without completing the purchase.

How do I send abandoned cart emails in WooCommerce?

To send abandoned cart emails in WooCommerce, you need to install an abandoned cart recovery plugin. These plugins integrate with WooCommerce and provide options to configure and automate the sending of abandoned cart emails.

How do I trigger an abandoned cart email?

Abandoned cart emails are typically triggered by a time delay after a customer abandons their cart. The trigger is set up through the abandoned cart recovery plugin, which monitors cart activity and sends the email after the specified time period.

How do I recover abandoned carts in WooCommerce?

To recover abandoned carts in WooCommerce, use an abandoned cart recovery plugin to send automated emails. Craft compelling email content, offer incentives, personalize the emails, and track performance. These strategies can help remind and persuade customers to complete their purchases.


In conclusion, WooCommerce abandoned cart emails are a valuable tool for recovering lost sales and increasing revenue for online stores. By implementing the best practices and email templates outlined in this article, we hope that you can create compelling and personalized email campaigns that engage customers and encourage them to complete their purchases.

Don’t let abandoned carts go to waste – leverage the power of WooCommerce abandoned cart emails to recover sales and optimize your online store’s performance.

In addition to emails, there are a lot of different methods to recover cart abandonment such as offering customers free shipping, giving customers discounts, or setting up WooCommerce skip cart. These ways also help you decrease abandoned cart rates and improve sales for your online business.

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