Ecommerce product detail pages, also known as single product pages or product pages, provide potential customers with essential product information and greatly affect their purchasing decisions. These pages play a crucial role in drawing customers’ attention and increasing conversions for a WooCommerce website. That’s why it is necessary to create engaging product pages.
So how can we create a WooCommerce product page visually? Apart from writing captivating and informative content, there are some interesting elements you should include on your product page. We bet that they will take your product page to new heights, ensuring enhanced user experience, building trust, and boosting conversions. Please keep reading to see which elements are essential for an engaging product detail page.
- 11 Elements to Create an Engaging eCommerce Product Detail Page
- 1. Product video
- 2. 360-degree image
- 3. Variation swatches
- 4. Sticky add-to-cart button
- 5. Outstanding size chart
- 6. Zoom feature
- 7. Product tour
- 8. Wishlist button
- 9. Personalized recommendations
- 10. Customer reviews and ratings
- 11. Last but not least – User intent-oriented content
- Customize your eCommerce detail product page in an engaging way right now!
11 Elements to Create an Engaging eCommerce Product Detail Page
In this article, we’ll miss the basic elements commonly found on product pages. Instead, we focus on the elements that work incredibly well, yet often go unnoticed by people. Also, we will show you how to add these elements to product pages. Let’s see now!
1. Product video
Compelling visuals are a necessity to leave a strong impression on visitors. It is a good idea to include a short video showcasing the product’s features, benefits, and usage.
Compared to text or images, videos have a great potential to engage and entertain customers. A visually appealing video can capture attention and provoke emotions. Engaged customers are likely to stay on the page longer, explore other products, and even share the video. When your product video goes viral on social media, your brand becomes more popular.
How to add a video to your eCommerce product detail page
It depends on the theme you are using. Here you take the Woostify theme as an example. To add a video to your product page, first, you navigate to the product page and click on the Edit button. Then, in the page editor, you’ll copy your YouTube or Vimeo video link and paste it into the Product video URL field.
2. 360-degree image
Apart from product videos, uploading 360-degree images to the product gallery is a good suggestion to make your eCommerce product detail page more intuitive.
These images let users view a product from different angles. Most people will love that experience because it gives them a chance to examine the product from different perspectives. This is a great way for enhancing the product browsing experience. After checking the overall appearance as well as specific details of the product, people will feel confident before coming to the purchase decision.
How to add 360-degree images to the single product page
SR Product 360° View will help produce 360-degree rotating product images for each product in your WooCommerce store. After installing and activating the plugin, you start by uploading all the item pictures that you captured from every angle in the desired sequence. Then, SR Product 360° View will combine these images to create an engaging 360-degree rotating animation. Now customers can explore your 360-degree images when visiting your WooCommerce product page.
3. Variation swatches
Variation swatches allow you to show different product options or variations such as colors, sizes, styles, and brands through visually appealing swatches. Customers can see their favorite options at a glance instead of selecting from a dropdown menu with only text.
This feature lets people navigate between options much more easily than the default variation does, so it helps them easily make a comparison to select the variation that best suits their preferences.
Variation swatches are also valuable for browsing on mobile which comes with limited screen space. Swatches present a compact and intuitive way for customers to choose their preferred variation without doing anything with the dropdown menu. This mobile-friendly approach improves the usability of the product page on smaller devices.
By visually representing different options, variation swatches contribute to streamlining the customer experience, ultimately increasing customer satisfaction and conversions on the eCommerce product detail page.
How to add variation swatches to your product page
Woostify Pro offers an advanced feature that helps create variation swatches for your eCommerce product detail page. Using this Woostify add-on, you can create different attributes such as color, size, style, and brand. The add-on offers multiple swatch styles and layouts, allowing you to customize the appearance to match their branding and website design.
Please read the Variation Swatches doc and watch this video to see every step:
4. Sticky add-to-cart button
Creating a sticky add-to-cart button is aimed at keeping the button visible and accessible as visitors scroll down the page, making it easy for them to make a purchase.
This is a useful feature for enhancing visibility and accessibility. As a sticky element, the button is always within reach and easily accessible no matter which position visitors are located on the page. It will bring a streamlined purchasing process because of no need for visitors to scroll back up to add the product to their cart. Especially for mobile browsing, your sticky add-to-cart button will become more and more outstanding.
The sticky add-to-cart button is also displayed as a visual reminder that constantly urges visitors to take the desired action. This reminder contributes to making visitors overcome hesitation to complete their purchase.
When customers are considering multiple products on a single page, a sticky add-to-cart button allows them to add multiple items to their cart without navigating away from the page. This convenience encourages customers to bundle products together and facilitates upselling and cross-selling opportunities.
You may be also interested to learn more about how to customize Woocommerce add to cart button.
How to add a sticky add to cart button to your product page
You can use the Sticky Add to Cart button in Woostify Pro to create a floating button that sticks at the top or bottom of your eCommerce product detail page. You can set this feature for single or variable products. There are also three options for devices to display the sticky button, including Desktop, Mobile, and Desktop + Mobile.
5. Outstanding size chart
Some types of products, like clothing and accessories, often come in different sizes to fit various measurements of customers. When customers have an interest in your product, they will tend to explore its size guide. We can say for sure that a store with a size guide definitely keeps visitors staying longer and creates more conversions than one without them. Therefore, designing a size guide is an essential step if you want to buy the product successfully.
Size-related issues are one of the primary reasons for product returns. Without a size guide, there is a risk that customers order the wrong size and subsequently return or exchange the product. In contrast, when customers can refer to detailed measurements and guidelines, they are more likely to order the correct size, leading to fewer returns due to size discrepancies.
If you don’t offer a size guide, surely you receive lots of inquiries from customers. Then, how much time would you spend solving this problem for dozens, hundreds, or even thousands of customers? Accurate sizing information will help you reduce the time spent on customer support.
How to add a size guide to your WooCommerce site
You can use the Woostify Size Guide add-on, a pro feature of Woostify Pro, to implement this task. This feature allows you to create your own size charts and assign them to multiple categories or specific products. Woostify Size Guide also provides you with numerous options to customize the size guide. For example, you can add a text description or image to the size chart. Read the Size Guide doc to understand more about how the add-on can be configured or used.
Watch this video to grab the step-by-step guide on using Woostify Size Guide.
6. Zoom feature
This is another element to enrich the product browsing experience. The zoom feature allows users to zoom in on product images for a detailed view. If 360-degree images and videos let customers see the product from different angles, this great feature helps users to explore every detail of the product at a closer distance and focus on specific areas of interest.
When shopping online, people often want to examine products carefully. Zooming in on specific areas, they’ll explore the product in greater depth to accurately evaluate the product’s features, textures, and material quality. Deeply understanding the product will make it easier for potential customers to decide if the product satisfies their needs. Even if users haven’t decided to buy your product right that time, the Zoom feature encourages them to spend more time on the page.
In addition, seeing the product in detail minimizes any potential doubts or uncertainties about its appearance. This transparency builds trust and reduces the risk of post-purchase dissatisfaction.
How to add zoom features to the product page
There are several plugins you can use to enable the zoom feature for your eCommerce product detail page.
The image below showcases the functionality of the Image Zoom Pro for WooCommerce plugin, specifically in Window Zoom mode. In this mode, when users hover over the image, the zoomed view will be displayed in a separate window.
7. Product tour
A product tour is a guided presentation that introduces visitors to the key features, functionalities, and benefits of a product. It provides visitors with a structured walkthrough to explore and understand the product’s capabilities. The more deeply people understand your product, the more likely they will make a purchase.
Creating a product tour is also an opportunity to tell a compelling story about your product. By weaving a narrative around its features, benefits, and the problems it solves, you can captivate the audience and create an emotional connection. Storytelling adds depth and resonance to the product experience, making it more memorable and impactful.
Also, product tours play an important role in educating new users, helping them quickly get up to speed with your product and learn how to use it. Additionally, for complex products, a product tour can serve as a self-service educational resource, enabling users to learn at their own pace and refer back to the tour as needed.
You can create product tours in different forms, including interactive overlays, tooltips, video demonstrations, or interactive simulations.
How to create a WooCommerce product tour
8. Wishlist button
For some reason, despite being interested in a product, people haven’t decided to buy it. For a case like that, you should offer the wishlist button that allows customers to save products to their wishlist for future reference or purchase. This is considered a great way to encourage customer engagement. The wishlist will remind customers of their favorite items, which may make them return to the eCommerce product detail page and take another action.
You also can leverage the wishlist button to gain valuable insights into customer preferences and purchase intent. Monitoring the products added to wishlists helps you gather data on popular items, customer interests, and potential demand. This information will be so helpful for your remarketing campaigns in the future. In particular, with available wishlist data, you can send personalized emails to notify customers of the wishlist items with a special offer, or updates on product availability. This is truly a good opportunity to resonate with customers, re-engage them, and potentially convert wishlist items into purchases.
How to add a wishlist button to your WooCommerce site
9. Personalized recommendations
In online shopping, personalized elements always keep customers happy. By researching customers’ browsing and purchase history, you can recommend products matching their interests and needs. As customers see what they are interested in, they are likely to click on the recommended products and continue browsing your website.
Apart from increased customer experience and engagement, this is an ideal chance for cross-selling and upselling. When you have an effective strategy to show related items and product bundles, it is easier than ever to encourage people to make more purchases. The success of the strategy depends on how deeply you understand your customers.
Suggesting valuable product recommendations also helps you strengthen the relationship with customers. These satisfied customers are more likely to return for future purchases because they find your recommendations meet their needs and preferences.
How to add product recommendations to your product detail pages
The Frequently Bought Together add-on offered by Wootify Pro can help you add product recommendations. With special functionality, the add-on will select the most relevant items and recommend them for each product detail page. As a smart tool, Bought Together will find a way to reach the right people at the right time. Apart from single product pages, it works effectively for any other WooCommerce pages such as the main shop page, product category pages, cart pages, checkout pages, and thank you pages.
10. Customer reviews and ratings
You will gain great trust from customers when incorporating authentic customer reviews and ratings into the eCommerce product detail page.
To create space for customer reviews and ratings, you may need to integrate your website with a premium theme or third-party plugin for reviews. The section for customer reviews can be located below the product description, in a sidebar or column, or designed to have its own tab or accordion-style section.
You can display the ratings for the product to show the overall evaluation on it. E-commerce stores usually use a star rating system on a scale of 1 to 5 stars. It is a convenient way for customers to quickly show their satisfaction level with the product.
To ensure the authenticity of reviews, the reviewers’ names and review dates should be displayed. Encourage people to write review text that is long enough to provide valuable information to other customers. Also, don’t forget to use a sorting and filtering system to sort reviews by different criteria such as highest or lowest rating, most helpful, most recent, and most relevant.
After creating customer reviews and ratings, you also should implement rich snippets and schema markup so that Google can collect the structured data and make your product detail page stand out in search engine results.
Read the article on Top 10+ Best WooCommerce Review Plugins to explore some tools for creating customer reviews.
11. Last but not least – User intent-oriented content
On single product pages, you should let customers see what they need rather than simply what you offer. The content on the product page should not only be captivating but also tailored to customer intent.
You’ll need to research and analyze the intent behind users’ searches to understand why they look for your product and how it solves their pain points. Start with a headline that delivers the product value and addresses the user’s intent. Besides, use language that resonates with your target audience and emphasizes how your product meets their specific needs.
Short and long descriptions should focus on the benefits and features aligning with customer intent. The content created directly addresses their pain points and shows your product as a solution. It is also encouraged to highlight some positive effects that people can achieve by using the product.
Customize your eCommerce detail product page in an engaging way right now!
Depending on your website structure, you’ll select the most suitable ones from the 11 elements mentioned in the article to create an appealing product page design that captures customer interest, enhances the shopping experience, boosts conversions, and increases revenue.
Let’s explore how to customize product pages using Elementor & WooBuilder.
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