Within 0.63 seconds of putting “custom t shirt” into the Google search field, you will see about 787,000,000 results. In fact, dominance on the search engine results page has been getting more difficult as the print on demand market grows.
Luckily, you don’t need to be an expert in SEO for print on demand stores to create a highly prominent website for your online store, making it simple for it to be “noticed” through organic search.
If you get no clue about it, SEO may be somewhat frightening. It’s complicated, painful, and constantly changing, but most crucially, your store’s visibility depends on it.
But don’t fret about it!
In today’s post, we’re going to provide you with an ultimate guide on SEO for print on demand to assist you to increase your online store’s discoverability.
- Why SEO is important for print on demand businesses?
- 7 Easy SEO Quick Wins You Should Copy Right Now
- For a Final Word
Why SEO is important for print on demand businesses?
To increase their online presence, many POD sellers pour a lot of money into advertising. But using SEO for print on demand, you can promote your online store without spending a lot of money on ads.
Search engine optimization, or SEO, refers to a variety of methods with one common objective: to get your website at the top of the first page of Google search results.
The role of SEO optimization is more than you can expect in digital marketing as well as in your print on demand business.
Enhance the customer experiences
The fact that search engines are at the top of the list of results showed that they are a reliable option. Since search engines are speedy and reliable, people will always utilize them when they need an instant answer or solution to a problem.
Generates targeted traffic
Most people typically utilize search engines to find the information and answers they need. By creating a fantastic website with pertinent keywords that can link and introduce your sites to the searchers, you can take advantage of this chance to generate leads and business.
Get sustainable clicks
Even if you choose to cut back on the amount you invest in SEO for print on demand services, the work you have already done to increase organic traffic will continue to pay off.
Provide analytical data
Using print on demand SEO software, you can monitor a variety of search engine metrics, including the volume of traffic your sites receive, the keywords you rank for, and the average amount of time visitors spend on each page.
Boost brand awareness
By utilizing geo-targeting techniques, SEO effectively draws attention to your organization from local searchers and creates leads. SEO for print on demand is a fantastic method to expand your small business due to this type of traffic.
However, reaching the targeted outcome demands perseverance and effort over a long period of time.
With that in mind, we’ve helped you do the hardest task. Let’s move to the in-depth print on demand SEO easy guide in the next paragraph!
7 Easy SEO Quick Wins You Should Copy Right Now
Know your niche
A product or issue that appeals to a specific customer base is referred to as having a niche. Owners of print-on-demand companies must first and foremost choose their target market.
When performing SEO for print on demand, you should concentrate on keywords related to your industry. These are frequently your major niche’s sub-niches.
There are many considerations while deciding on your niche. A well-selected niche typically combines two things: something you are passionate about and something that is popular right now.
For example, the niche fashion is so large; therefore, instead of finding the most popular keywords for fashion, you have to narrow it down to the sub-niches such as T-shirts, hoodies, etc.
Make a thorough keyword research
A term or phrase entered into search engines is known as a keyword.
The primary goal of keyword research is to create content that will increase website traffic based on the online searches of your target customers. It can assist you in choosing the best terms to connect with potential customers.
You can conduct your keyword research using a variety of sites. The most well-liked one is Google Trends.
Here’s how to use Google Trends for dropshipping.
Choose topics that are relevant to your business
Imagine you are selling print-on-demand T-shirts and looking for the best keywords for selling T-shirts for animal lovers. Then, write down any term you can see your buyers using to search for your products.
You might list items including a “pet t shirt,” “cat t shirt,” or “dog t shirt” at once for instance. But which one will the majority of people be looking for?
You can get a quick response by using Google Trends to run the keywords and here are the results:
Search for related terms
You can perform a search on those terms as you’re coming up with your keyword list to determine how popular they are.
For example, the related queries will display any “breakout” or newly popular terms associated with T-shirt keywords for dog lovers that you might find of interest:
It’s time to find hot search terms, and then make items right away that satisfy the demand! Besides, Google Trends, you can also use other tools such as SEMrush and Ubersuggest.
Write a good title and meta description
To prevent your pages from being overlooked, you must include meta text and meta titles. These two paragraphs of text will let Google know what your website has to provide.
Do not use more than 50 to 60 characters in your meta title in order to make it powerful and engaging. Note that your meta title’s main goal is to convey your page’s key concept, even though that may seem like a modest amount. Wherever it is possible, don’t forget to insert keywords here as well.
Meanwhile, your meta description must be a little bit longer (between 150 and 160 characters) and have a quick overview of the page as a whole, as well as a call to action.
Create a detailed product description
The majority of text on your page comes from product descriptions; therefore, you should take some care to ensure that the text-to-visual ratio is maintained.
Your customers can gain everything they need to know about the item from an excellent product description before deciding whether or not to buy it. Customers are less likely to purchase if it is poorly written because they are not sufficiently persuaded.
Your description must begin by listing the product’s specifications. Customers are most interested in learning this.
Nevertheless, the product descriptions would all seem the same and dull if they simply provided specifications. Since Google values unique content highly, you would want to make them unique.
Be sure to educate your buyers by offering a brief description of the product’s design or even just a pithy quote about how this shirt will make you stand out from the crowd! You might get an unexpected outcome without spending too much time on it.
Optimize high-quality product images
The finest SEO outcomes in Google Image search are frequently experienced by print-on-demand businesses. Profit from this by optimizing every image on your page and providing a short alt text description for every image.
Your photos’ alt tags serve as anchor text, and if they contain your keyword, it gives search engines another further indication that your page is a good resource for that phrase. In general, the more areas your keyword can be used, the better!
Your image quality is the next factor you should consider. Obviously, you don’t want to use fuzzy product images. Poor low-quality product photos are a huge warning sign that directs people to shop at rival websites rather than yours.
You can look for online tools or plugins that feature auto-optimization functions for your images to display them with high resolution. You should only need to click once to complete them.
For more distinctive content, you should also think about making your own mockup photos. Many POD retailers search online for pre-existing mockups, which frequently have poor quality. You can add a watermark to your photographs to stop people from stealing your mockups.
Get backlinks and citations
Another SEO tip for print-on-demand businesses is to try to build up some backlinks to your website. This informs Google that your website has actually benefited users, which could increase your authority in the search results.
The easiest approach to do this is to obtain citations from company directories. Almost all of these websites enable you to create an account and obtain a listing for little to no cost. Put Google Business Profiles at the top of your priority list.
Press releases are occasionally another useful tool for gaining links; however, they are a little more expensive. Consider it a stopover on your SEO trip.
Don’t forget to make your website mobile-friendly
The final tip for print on demand SEO is mobile optimization.
Statistics show that almost 80% of online buyers use their smartphones to look up information. As a result, Google ranks sites that are optimized for mobile devices higher.
This will be another advantage for visitors offered by the business owner’s savvy eCommerce SEO plan. Yet, there may be a number of effects if the page isn’t optimized. Google, for instance, does have the power to penalize a resource or lower its rankings. You can use the following advice to make sure your mobile device experience is seamless:
- Reduce the amount of material and pop-ups
- Optimize the website’s style
- Speed up page loading
- Minimize broken links
By expanding the search channels and making an online store compatible with mobile devices, you can increase your customer base.
For a Final Word
The effectiveness of SEO as a tool for expanding the customer base is undeniable. However, in order to perform SEO successfully, sellers must arm themselves with the necessary expertise. When performing SEO, patience is also necessary as you won’t get the results you want right away.
We truly hope that our seven SEO for print on demand easy wins are helpful. Now it’s time to start succeeding!
Further readings:
Introducing WoostifyBlocks beta - Our new plugin for Gutenberg page builder is ready to test 