Online shopping is more and more popular. According to Invesp, 90% of customers tend to read product reviews before making purchases. And 88% of customers trust product reviews than personal recommendations. Therefore, WooCommerce product reviews are one of the most crucial parts of any WooCommerce online store if the business wants to boost traffics and convert more sales. In this article, we are presenting the importance of product reviews, the way to enable and customize WooCommerce product reviews, and giving the top best WooCommerce review plugins.
- Benefits of product reviews in WooCommerce stores?
- How to enable and customize WooCommerce reviews?
- Is it enough to use the default WooCommerce reviews only?
- The best WooCommerce review plugins
- Conclusion on WooCommerce review plugins
Benefits of product reviews in WooCommerce stores?
Customer reviews, playing an important role in a WooCommerce store, helps store owners highlight various aspects of their business, such as credibility, SEO, transparency, and more. Below are some of the best benefits of product reviews in the WooCommerce store.
Product reviews are considered a form of free advertising
Customer reviews can provide more exposure at little and bring you more value customers than other forms of marketing. Nowadays, people shopping online have lots of knowledge and know how to search for information about the products they consider buying. They now don’t trust marketing and advertising anymore and tend to read and believe in online product reviews before making purchases.
There are many ways for store owners to take advantage of product reviews to drive more sales such as including reviews on search results by using snippets, highlighting customer testimonials on your shop (home page, category, and shop pages), marketing them on social channels, and so on.
Improve credibility and transparency
Store owners can use product reviews to build trust in customers and improve transparency by displaying both positive and negative reviews. Product reviews help consumers to trust and authenticity in both the company and the products, which not only encourages a customer’s initial purchase but keeps them coming back to your website.
Another benefit of product reviews is that they can help with SEO improvement. Search engines take priority to display product reviews and ratings. Online buyers definitely prefer to visit the eCommerce site with product reviews. When visitors click into product reviews and ratings displayed on search results, they will be redirected to the retail website, which results in traffic increase and ranking improvement in search engines.
Build a Closer Relationship with Customers
Asking for customers to leave reviews on a product or brand and replying to their feedback is an ideal way to build a relationship with customers.
You can use this exposure to develop a closer relationship with your customer base and should respond to all reviews, especially the negative ones. This shows that you are concerning your clients and are responsible for your work. And surely, customers will be more satisfied, come back to you, and even refer your products to their friends, which will potentially bring you more sales.
How to enable and customize WooCommerce reviews?
Enable WooCommerce reviews
By default, reviews are available in WooCommerce, but you may need a WooCommerce theme that shapes their performance. The core WooCommerce review allows sellers to include a review tab on the single product page. The setting up process is pretty simple and straightforward. In the dashboard, go to WooCommerce → Settings → Product:
Then scroll down to the Reviews section and choose the features you want to show on product reviews. Remember to save everything you’ve done by hitting the “save changes” button.
- Enable product reviews: quickly toggle reviews on/off
- Show “verified owner” label on customer reviews: this feature ensures reviews left by genuine customers are labeled correctly, which can enhance the credibility of your customer reviews.
- Reviews can only be left by “verified owners”: This feature helps the store owners restrict the fake/spam reviews on their store.
- Enable star rating on reviews: I can’t think of any store that wouldn’t want star ratings
- Star ratings should be required, not optional: By turning on this option, you can enrich your WooCommerce reviews with a star rating and review content.
Once you’ve saved changes, head back to one of your product pages and you’ll see the WooCommerce Reviews tab now appears along with any published reviews for that product.
Customize WooCommerce reviews
In core WooCommerce, reviews are created basing on the core WordPress commenting system, so these reviews are considered “comments”.
WordPress allows its users to manage, customize product reviews in their WooCommerce store. Go to Dashboard → Comments, and then shop owners are able to approve/ un-approve, remove, reply, and edit any review there with a single click.
By default, the oldest reviews are shown in the first position in the comment section. However, users can customize, change their places, prioritize the most recent and positive reviews first by navigating to Settings -> Discussion.
Then you are driven to a list of setting for comment and discussion as follows.
Dropdown to select Newer, instead of the default “older” to show newer comments first.
You can also set up to receive an email notification once a customer leaves a review on your eCommerce site by choosing both options in the Email me whenever section.
Is it enough to use the default WooCommerce reviews only?
That is some basic functionalities of the core default WooCommerce reviews. Some small-sized businesses may find it ok with such features, but the basic functionalities seem to be not enough in the bigger. Below are some key reasons why you should upgrade WooCommerce reviews if you want to expand your online store.
No including images/videos in product reviews
I am sure that all customers believe more and prefer reading the product reviews with images or videos than the only text ones. Shop owners should customize WooCommerce reviews and allow customers to include images or videos to their feedback on the store, which will increase conversion rate and drive far more sales to their shop.
No review workflow automation
If you are running a big business and handle so many customers. You don’t have enough time to remind and stimulate them to leave reviews on your store. In such a case, you should create an automated email campaign to ask for customers’ reviews at a suitable time after they’ve got their product. Basically, there is no review workflow automation in WooCommerce. So if you would like to improve the review submission rate, while you are too busy to ask the customers to give product reviews, you need to install a plugin supporting review automation workflows.
No integration with email marketing and loyalty plugins
One of the most ideal ways to attract online shoppers to leave product reviews for your WooCommerce eCommerce site is to give them points in loyalty club or contact them via email. However, the core WooCommerce reviews currently don’t integrate with any of the popular loyalty platforms, or email software. As a result, in order to set up email marketing or loyalty campaigns, you need to upgrade the review system with the third-party WooCommerce review plugins.
The best WooCommerce review plugins
Below are some of the best WooCommerce review plugins that can help shop owners get more reviews and extend their online business.
Rating: 4.9/5 (638 reviews)
The first WooCommerce review plugin in the list is the Customer reviews for WooCommerce. This WooCommerce review plugin supports you to encourage your customers to leave reviews by automatically sending reminder emails to customers who recently purchased a product from your WooCommerce store.
The plugin helps you collect more authentic reviews from real customers by sending automated invitations to give a review, answer survey questions. It is a useful tool that allows your customers to leave reviews for all the products they bought on a single page. With this review plugin, customers can attach images, ratings, and many other interesting factors to their product reviews.
Besides, shop owners can keep customers engaged by offering discount codes, and placing a “trust badge” on the home, checkout, or any other page which will make customers feel more confident when shopping on your site. That results in an increase in repeated sales for your store.
The plugin offers both free and pro versions starting at $4.17 + VAT per month.
Rating: 4.8/5 (48 reviews)
WooDiscuz lies in the second position. It allows buyers to give feedback and discuss products they are considering directly on the website product page, as well as ask for pre-sale questions. Clients are also able to vote for comments and share products on social channels like Facebook, Twitter, and more.
In WooDiscuz, the discussion boards and comment threads will generate interest among your potential customers by engaging them in fruitful conversion.
In WooDiscuz, your shop visitors can observe customer activity. WooDiscuz comes with a wide variety of highly customizable features such as set discussion tabs, hiding/removing WooCommerce Product reviews and sharing features, turning on/off comment voting, creating threads, deleting threads, hiding them, and much more. Furthermore, it offers users an interactive and clean interface.
Rating: 4.6/5 (860 reviews)
The Rating-Widget Star Ratings WordPress plugin allows you to create and manage ratings, set up custom rules when to open a modal review box, and capture a textual review from your customers without any complex configuration. In detail, you can embed thumb & star ratings into your product reviews to make them look stunning on your shop.
With Rating-Widget, your eCommerce site’s review is supported with fully customizable, cross-browser, support multi-language, CSS3 compliant. As a result, you can create unlimited thumb & star ratings and grab unlimited feedback. Besides, you have full customization of your WooComerce product reviews and place the “Top rated” widget on the website’s sidebar that automatically shows your highest rated products. That will significantly increase your sales.
The plugin comes with various plans including free and paid versions. For a small WooCommerce site, shop owners can start with the Starter level at the price of $3.99 per month (pay annually). The larger business can go for the Professional plan ($7.99/month) or a Business plan ($29.99/month).
Rating: 4.8/5 (36 reviews)
Another choice for you to grow WooCommerce reviews for your store to the next level is WooCommerce Photo Reviews. This is an ultimate review plugin for WooCommerce which helps you stimulate customers to give reviews on your WooCommerce store by sending reminder emails.
The plugin allows customers to include images in their reviews and then automatically send emails to thank and offer them valued WooCommerce coupons for the next purchases. That will help you to attract more WooCommerce product reviews and drive more repeated sales to your business.
Similar to other plugins in this collection, Photo review for WooCommerce provides users both free and pro versions. To unlock advanced features, you need to upgrade to the paid level starting at $30 for a license.
Rating: 4.5/5 (21 reviews)
The next solution for your WooCommerce reviews is SIP. This is a WooCommerce Reviews Shortcode plugin that allows you to show the product reviews anywhere you like such as post or page with by using a shortcode.
Such an extension gives users a fully customizable style and advanced features. It comes with a color picker suitable for all elements, easily matching your theme in a few minutes. Plus, shop owners can be able to insert and customize product schema including name, price, and rating anywhere with a shortcode.
This WooCommerce reviews shortcode plugin comes with a free version and a paid plan at the price of $17 per one license.
Conclusion on WooCommerce review plugins
Those are some basic knowledge about WooCommerce reviews and the best WooCommerce review plugins. Hopefully, with such useful information, you can get an overall understanding of how to enable, customize, and upgrade WooCommerce reviews to empower your eCommerce store and help you earn more sales as well.